Zoo Siab
- Koj yuav sau daim ntawv tshaj tawm li cas?
- Hom ntawv tshaj tawm
- Cov yam ntxwv ntawm cov ntawv tshaj tawm
- Piv txwv ntawm cov ntawv tshaj tawm
A Cov ntawv tshaj tawm Nws yog cov ntawv uas nrhiav kom ntseeg tus neeg tau txais kev yuav khoom lossis kev pabcuam. Piv txwv li: Haus Coca-Cola.
Nws yog cov peev txheej siv los ntawm Kev Lag Luam Kev Lag Luam los muab cov ntaub ntawv hais txog cov khoom lossis kev pabcuam thiab, qhov tseem ceeb tshaj, txhawb kom cov pej xeem yuav nws.
Cov ntawv tshaj tawm feem ntau yog nrog cov duab lossis lub suab, uas pab ua kom cov pej xeem saib xyuas. Raws li Ronald Barthes tau hais tias, "cov ntawv tshaj tawm ua rau cov duab pom thiab muab lub ntsiab lus thiab lub ntsiab lus muaj txiaj ntsig kom nws tuaj yeem nkag siab raug."
Cov ntawv no kuj tseem siv los xa cov txiaj ntsig nrog lub hom phiaj ntawm kev hloov kho tus cwj pwm hauv zej zog thiab txhawb kev paub hauv zej zog txog qee yam teeb meem.
- Saib kuj: Slogans
Koj yuav sau daim ntawv tshaj tawm li cas?
Txhawm rau sau cov ntawv tshaj tawm zoo, nws yog ib qho tseem ceeb rau:
- Muaj lub hom phiaj meej. Koj xav kom ua tiav dab tsi nrog cov ntawv nyeem? Piv txwv li: Ua kom qhov muag ntau ntawm cov khoom lag luam / Ua rau cov pej xeem paub txog kev pheej hmoo ntawm kev haus luam yeeb.
- Tsim kom muaj cov neeg tuaj saib lub hom phiaj (PO). Koj yog leej twg ua kom ntseeg? Piv txwv li: Cov tub ntxhais hluas nyob hauv Buenos Aires / Cov neeg haus luam yeeb.
- Siv cov peev txheej. Cov nuj nqis ntawm kev hais lus twg tuaj yeem ua kom zoo nkauj ntawm cov ntawv? Piv txwv li: piv txwv, ua piv txwv, ua siab ntev, hais lus ntuas, ua kom sib haum, sib dhos, hais lus ntxhi.
Hom ntawv tshaj tawm
Muaj ob hom ntawv tshaj tawm:
- Piav qhia cov lus sib cav cov lus tshaj tawm. Lawv nthuav tawm txhua qhov kev sib cav kom ntseeg tau cov neeg mloog. Lawv feem ntau piav qhia ntau ntxiv txij li lawv qhia tag nrho cov yam ntxwv ntawm cov khoom lossis kev pabcuam. Cov ntawv no tau siv rau cov khoom lag luam tshiab uas xav tau cov ntaub ntawv los ntawm tus neeg yuav khoom.
- Cov lus piav qhia cov ntawv tshaj tawm. Lawv rov hais dua rau kev xav thiab siv cov cuab yeej piav qhia los qhia zaj dab neeg uas ua rau muaj kev nkag siab ntawm cov pej xeem. Cov ntawv no tau siv los tshaj tawm cov khoom lag luam uas paub lossis tsis xav tau kev piav qhia ntau.
Cov yam ntxwv ntawm cov ntawv tshaj tawm
- Ntshiab. Cov lus kom meej dua thiab ncaj qha, qhov txiaj ntsig zoo dua thiab chav tsawg dua rau kev txhais lus tsis raug.
- Duab + ntawv. Cov ntawv tshaj tawm nrog cov duab uas txhawb nqa, txhawb nqa thiab ua kom tiav cov ntawv.
- Thawj. Cov ntawv nyeem thawj yuav nyiam mloog ntawm tus neeg txais khoom, thawj kauj ruam kom tuaj yeem yaum nws mus rau qhov kev yuav khoom.
- Cov lus hais. Txhua lub npe muaj cov lus hais, uas yog, kab lus uas piav qhia qhov tseem ceeb ntawm lub hom.
Piv txwv ntawm cov ntawv tshaj tawm
- Bimbo
Hauv qhov kev tshaj tawm Bimbo no, daim duab qhia txog lub tswv yim tias khob cij no yog ua nrog mis nyuj. Ib qho ntxiv, muaj cov ntawv me me uas qhia txog feem pua ntawm cov mis nyuj siv rau nws txoj kev npaj.
- Atacama kas fes
Qhov Café Atacama ad no nrhiav kom ua lub hom phiaj raws li kas fes rau pluas tshais. Cov ntawv thiab cov duab tau tsom mus rau lub hom phiaj pom tseeb thiab caw kom haus kas fes ntawm lub sijhawm tshwj xeeb (thaum sawv ntxov). Nws kuj tseem hais txog tus nqi nkag tau yooj yim, uas qhia lwm cov ntaub ntawv ntawm cov neeg tuaj saib lub hom phiaj: cov neeg tuaj saib lub hom phiaj nruab nrab.
- Coca Cola
Raws li Coca Cola yog lub npe pom zoo heev, koj tsis xav tau cov ntawv piav qhia uas qhia meej txog cov dej haus. Cov ntawv thiab cov duab nrhiav los tsim kom muaj kev lag luam nyob rau thaum cov menyuam hnub so lub caij ntuj no.
- Mercedes Benz
Qhov no Mercedes Benz ad rov qab siv lub tsheb qauv ntawm lub npe xyoo 1936 thiab, rau qhov ntawd, nws sim siv cov lus zoo ib yam li tus qauv uas nyob rau lub sijhawm ntawd.
- Tsho tiv no
Daim ntawv ceeb toom no yog los ntawm xyoo 1950 thiab siv cov ntawv ntau dua li cov ntawv ceeb toom tam sim no. Txoj kev xav tseem ceeb (Siv lawv hnub no) nws tseem yog tus yam ntxwv ntawm cov ntawv ceeb toom ntawm lub sijhawm ntawd.
- Pantene
Qhov Pantene tshaj tawm no siv daim duab txhawm rau ntxiv cov ntawv raws li nws tau sim "tswj" cov plaub hau hauv tus tsov ntxhuav lub qhov muag (uas zoo li nyob ntawm tus poj niam cov plaub hau).
- XABECA DAMM
Nrog qhov kev tshaj tawm yooj yim no los ntawm DAMM, sim muab npias ua cawv rau koj nrog koj tus khub thaum koj rov los tsev tom qab ib hnub ua haujlwm.
Peb kuj pom, los ntawm daim duab, tias cov neeg tuaj saib lub hom phiaj yog sib yuav txiv neej thiab poj niam nrog menyuam yaus hnub nyoog nruab nrab. Daim ntawv tshaj tawm ua piv txwv tias yog kev sib tham ntawm tus tub thiab nws niam.
- Fernet ntoo
Hauv qhov no, Fernet Branca siv hauv cov ntawv rhetorical daim duab ntawm kev sib piv ntawm lub hnub (uas tsis muaj kev sib tw) nrog fernet. Daim ntawv tshaj tawm lub hom phiaj los txhawb lub hom phiaj cov lus hais tias: Branca. Cim.
- Zes
Hauv qhov kev tshaj tawm no, Nido, lub npe paub zoo ntawm cov mis hmoov rau menyuam yaus, txhawb nws cov duab nrog kev piav qhia txog qhov tseem ceeb hauv kev loj hlob ntawm cov menyuam yaus hnub nyoog tshaj 6 xyoo (txwv kev tshaj tawm rau cov neeg tuaj saib ntau dua 6 xyoo).
- Chevrolet
Hauv qhov kev tshaj tawm no, Chevrolet siv cov ntawv piav qhia uas muab cov ncauj lus ntxaws txog kev khaws lub cev thiab khoom siv.
- Peugeot
Qhov kev tshaj tawm no los ntawm xyoo 1967 rov ua dua siv los ua cov lus rhetorical kev txav ntawm cov tsiaj ntawv uas sim ua qhov txav ntawm kev sib tw ntawm lub tsheb uas lawv tshaj tawm.
Ua raws nrog:
- Thov cov ntawv
- Cov ntawv yooj yim
